2 Way Messaging

(SMS) is a text messaging service component of telephone, World Wide Web, and mobile telephony systems. It uses standardized communications protocols to enable fixedline or mobile phone devices to exchange short text messages

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SMS was the most widely used data application, with an estimated 3.5 billion active users, or about 80% of all mobile phone subscribers, at the end of 2010. SMS is also employed in mobile marketing , a type of direct marketing. SMS as used on modern handsets originated from radio telegraphy in radio memo pagers using standardized phone protocols.