Evolution in search engine algorithms, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer about showcasing a website, but about having a web presence, and the fundamentals of that presence are search engine optimization (SEO) and organic traffic. The more SEO you can implement for the various pages of your website, the more organic traffic it will accumulate.
It’s not just about links and your website health, it’s deeper than that. We analysis the complete SEO process. Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence when it comes to improving your search engine rankings.
Check all the points mention below and or go through with the image thoroughly to hands-up for On-page SEO terms.
Start with the
HTML is the underlying code used to create web pages. Search engines can pick up ranking signals from specific HTML elements. Below are some of the most important HTML elements to achieve SEO success and their brief description. To get the deep and elaborative description of each tag you have to wait for a while for our next blog.
Title Tags- Use brief, but descriptive titles. Titles should be both short and informative includes the primary keyword. Optimal titles should be between 50 and 60 characters, including spaces and special characters.
Description– Not a step of a great ranking factor but a true influencer. Try to get crucial information in the first 150 to 160 characters of your meta description. Again includes primary as well as secondary keywords.
Headers– Header plays an important role, it helps in radiate the crux and the topic which is beneficial to the reader to analyze the content that it fulfilling their need or not. Wrap your title tag in the H1 tag. Wrap subheadings in the H2 tag. Also, use headers to break up the text.
In the system, we use crawling to get each link indexed. And for that following terms are used.
“The crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As our crawlers visit these websites, they use links on those sites to discover other pages.”
Robot.txt- also called the robots exclusion protocol or standard. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned. It is a text file that tells web robots (most often search engines) which pages on your site to crawl and which not to.
This is the basic skeleton of a robots.txt file.
URL– The term that gets to the nub of what this page is about — should be included in the URL, close to the root domain. You need to create SEO Friendly URL. Don’t need to include every single preposition or conjunction.
Sitemap– A Sitemap is usually used for the purpose of letting the search engine crawlers follow the links to all your individual webpages so that it won’t miss out on anything. Tip: Place Sitemap at the footer too so that it would have a stronger crawlable presence.
Loading Time– Search Engine wants to help its users find what they’re looking for as quickly as possible to provide the best user experience. Therefore, optimizing your pages to load faster helps your site rank higher in the search results.
The primary benefits of CSS for SEO today are making pages more lightweight so that pages load faster and Organizing your page better to make it easier to write semantically rich content.
Alt tag– The Alt tag is probably the most important image optimization factor. Alt stands for the alternate. The text in the alt tag is displayed in place of the image if the image can not be shown or is taking too long to load.
Responsive– Not only is mobile friendliness now a Google ranking factor, Google has actually created a mobile algorithm to help rank websites within their mobile search results. A responsive website is a type of web development that enables websites to be mobile friendly by “responding” to the device the user is using ( Laptop, Mobile, Tab, iPad).
Image Size– The overall size of your image should not be much larger than you actually need it to be (i.e. the width of your web page or blog post). One of the best ways you can reduce the file size without affected quality is within Adobe Photoshop’s “Save for Web” functionality.
4. Schema Markup
It is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. Schema tells the search engines what your data means, not just what it says.
The content on your website gets indexed and returned in search results. Obviously. But with schema markup, some of that content gets indexed and returned in a different way.
Schema markup uses a unique semantic vocabulary in microdata format.
You don’t need to learn any new coding skills. Web pages with markup still use HTML. The only difference is adding bits of schema.org vocabulary to HTML Microdata.
Websites that use schema markup will rank better in the SERPs than companies without markup. One study determined that websites with markup rank an average of four positions higher in the SERPs than those without schema markup. While it’s not totally clear that this higher result is due to the markup alone, there is obviously some correlation.
Confused right, whether I place blogging in on-page or off-page. Don’t be cause it lies in both ways. Blogging is a major aspect of on-page activity and simultaneously works as a never-ending off-page work.
As we all know google always likes to the web pages with new and fresh content, and it more often tries to index those pages, so your website can always being in the Google’s eyes when you keep updating your own website blog with your own and original content. So, create great content and update your blog is one of the effective SEO strategy to be alive.
Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this actually hurts your SEO because search engines consider this keyword stuffing (i.e., including keywords as much as possible with the sole purpose of ranking highly in organic search).
Now, when we talk about off-page SEO, Link building is the most popular and effective off-Page SEO method. Basically, by building external links to your website, you are trying to gather as many ‘votes’ as you can, so that you can bypass your competitors and rank higher. And for that Guest Blog Posting and sharing is supreme cause it collects quality links.
When you write a guest post for another website or blog, the site often lets you link back to your website in the post or author bio. This link adds a site to your backlink profile. It comes with an added benefit of reputation building as your name and brand are being featured on another website.
Guest Posting Helps You:
Improve Your Writing Skills
Get Quality Traffic
Build Domain and Search Engine Authority
Build Your Online Influence
Develop Your Authority
Build Your Portfolio and Credibility
Build Your Profile
Increase Your Exposure and Brand Awareness,
Build Your Subscriber Base
Know What Others Think of You
This term is also used in both ways in both categories. SEO writing refers to the skill of composing text in a rational manner that provides context and value to both website visitors and search engines. SEO content is any content created with the goal of attracting search engine traffic. For generating quality content Originality plays an important role where redundancy score is zero have a major effect on search engines.
Have you heard about the term Long-Tail Keywords, Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them.
Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide.
Long-tail keywords are valuable for businesses who want their content to rank in organic Google searches, but they’re potentially even more valuable for advertisers running paid search marketing campaigns.
That’s because when you bid on long-tailed keywords, the cost per click is inevitably lower, since there’s less competition. Let’s find the Long-Tailed Keyword here.
Off-page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
Over the years webmasters have been trying to build links to their websites to get higher rankings and they ‘invented’ a number of ways to increase link count. It’s like taking positive votes from your neighborhood like we do while for person’s verification. Link building can be done by various means organically. It takes time but results oriented.
Various ways to build link:
Something like yellow pages but each entry had a link pointing to a website.
By publishing your articles in article directories you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.
People often search for the answers on the internet and several webmasters use this opportunity for link building purpose.
These are some important things that you have to follow at forum Posting:
-Make sure to provide complete and valuable information and comment relevant to the topic
-Your links should be relevant to the discussion or at least relevant to the forum as a whole.
-It is finest not to direct your comments personally at anyone.
The same concept as forum signatures where you would comment on some other website or blog in order to get a link back. Even worse, instead of using your real name you could use keywords so instead of writing ‘comment by Kitty’, you wrote ‘comment by How to lose weight’.
Link exchange schemes
Instead of trying to publish content you could get in touch with other webmasters and exchange links. In other words, I could link your website from mine and you could do the same.
We should place website link as a reference of websites, from where we have copied or published another website news or content in our blog or website. In this way our content becomes trustworthy. This is another way to increase link popularity.
Influencer marketing outreach
Another powerful way to build your reputation is by using the reputation of others online. Using an influencer marketing strategy, you can build relationships with other influential brands and people and invite them to share your content and promote your brand.
Depending on your website’s niche, you may find that listing in local directories may be useful. You may have a website promoting your local business, therefore instead of going global and facing vast competition, listing your website locally is felicitous. By doing that search engines can easily view your website and get the content, will be much better. This will help you to reach a targeted niche audience. Submit your website to; Google My Business, Maps, Yahoo Local, Yellow Pages, etc.
For this, you need to select the best directory to submit your website details, like name, link, and description of your website. If you keep doing this regularly your page rank will increase and helps you to get more traffic from google search engine. This link building will also increase your domain authority and page rank in google.
The web pages we bookmarked at social bookmarking sites is considered as a quality backlink in the eyes of search engines.
And we all know that the quality backlinks helps us to increase blog traffic and Google Page Rank. That’s why SEO professionals include SB in their search engine optimization practices.
Social bookmarking is not as popular as it used to be in the past but it is still a good way to get traffic to your website. Depending on your niche you can find websites like reddit.com, stumbleupon.com, scoop.it and delicious.com (to name a few) to promote your content.
Social media is part of ‘off-site SEO’ and if you think about it, it’s also a form of link building. It should be noted that almost all of the links you get from social media sites are “nofollow” but this does not mean that they do not have any value.
Social Media mentions are gaining ground as ranking factors and proper configuration of social media profiles can also boost SEO.
Off-page SEO is as important as on-site SEO. If you want your SEO campaigns to be successful you have to do both. When thinking about link building don’t take the easy way, but try to get links from hard-to-get places. The more difficult is to get a link, the more value it has. Don’t do over submissions for backlinking, it may negatively affect on the search engine.
In the past, you could easily get thousands of links and rank higher but nowadays you have to do more than that. My advice is to forget about link building altogether. And put all your efforts in making a great website, promote it correctly and everything else will follow.