Run on Google, Search Partner sites, and Display Network sites, AdWords is the largest pay-per-click platform. AdWords was launched in October 2000 and has gone through several iterations over the last 17 years. AdWords is geared toward the entire spectrum of companies from small businesses to Fortune 500.
Similar to AdWords, Bing Ads is a pay-per-click platform showing ads on the Bing and Yahoo networks. The platform also utilizes Search Partners. Bing Ads is primarily keyword based advertising. As of 2017, Bing Ads has 142 million unique searchers on the Bing Network.
Ads Quality & Relevance
Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
Pay-per-click is the model that most platforms and channels use when allowing businesses to advertise on their properties. You can show ads locally, set your own budget, make your self apparent to customers who needs your services. This is the fastest route to draw more potential customers to your website. Softcron Technology, PPC service provider in Africa provide you complete package of running your site organically, effectively with PPC campaign. We are the one on which you may rely on.